Discover what is your target audience and what they are looking for, give priority to those criteria and create content that meets the needs of users to improve your reputation and positioning online.
Steps to create the appropriate content for your customers:
IDENTIFIES WHAT THEY ARE LOOKING FOR AND HOW THEY LOOK FOR IT
The box of Google search gives us clues about the most searched.
Type words related to your business, as you think your customers would do so. Without reaching the query, see the options offered by the search engine to complete your query, which correspond to the most sought after by other users.
ANALYZE COMBINATIONS WITH KEYWORDS TOOLS
They also enable segmentation by location and extract data from the content of a website.
The aim of these tools is planning for the Adwords system, since it generates keyword and ad group ideas, lets know the possible performance of a keyword list and create a list of keywords by combining various terms, but it serves to detect possible queries that make users, to prepare content that answers to these questions.
WHAT IS WHAT YOU OFTEN ASK CUSTOMERS?
If there are questions that are repeated in your conversations with your customers, it’s answer on your website or blog, to cater for all those who carry out these questions by searching online.
It is similar to the “frequently asked questions”, with a format closer to the customer.
This post is an example, trying to bring ideas about what content manage to improve the natural positioning of your real estate website.
WHAT IS UNIQUE TO YOUR SERVICES? AND THE AREAS IN WHICH YOU WORK? AND THE HOUSES THAT ARE MANAGED?
What is different, unique, attracts readers.
The content detailing the uniqueness of a particular service (marketing for housing, valuation of the property, negotiating with buyers,…), allows a specific positioning. Does not guarantee a high volume of access but if contacts of high quality, since looking for something specific that you’ve got to show that you offer it.
All real estate captures, valued, trading, markets, public, organizes open doors…, but few explain how have done you and the benefits of its services to its customers.
The process of acquisition or marketing of a singular housing attracts the attention of owners and buyers.
Exposure of your past work ensures the application of more jobs for new customers.
WHICH POSITIVE EXPERIENCES HAVE YOU ACHIEVED?
Create case studies with real services to real customers, gives credibility your work, as well as show examples, which facilitates the task of explaining your services and advantages.
It has stories of your customers and the achievement of its objectives, so that new customers wishing to be the following.
The benefits of each are the desires of others.
TESTIMONIALS, REVIEWS AND RECOMMENDATIONS
The credibility of an opinion from a customer about your services is greater when the firm itself in a neutral medium, as the opinions on Facebook or Google Plus profiles.
But there are ways to verify that the client has agreed to offer public opinion about your services. Photos and videos of customers discussing their experience with you, support the message.